Paid ads have to work for the business, not just the dashboard.
I manage Google and Meta advertising, and help businesses understand what they can afford to spend to acquire a customer.
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How I can help
I’m Florian Coman. I manage paid advertising for ecommerce and lead generation businesses. I look at campaigns, conversion paths, and acquisition economics together—then tell you where I’d put the next euro.
Paid Media Management
I plan, run, and optimize Google and Meta campaigns. That includes account structure, tracking, budgets, testing, and the decisions that follow from the results.
AdsMath Review
A focused review of your advertising and acquisition economics. I examine costs, conversion rates, customer value, and margins. You receive written findings and a call to work through the recommendations.
Consulting and Second Opinions
If you or your team run the campaigns, I can review the numbers, challenge the assumptions, and help decide what to test or change next.
02.
Ads don’t fix weak math. They expose it faster.
A campaign can produce sales and still lose money.
A low CPA can look good until you account for margin or lead quality.
Before increasing spend, we need to know what a customer is worth and what it costs to acquire one.
The numbers point to the next move.
Sometimes the answer is in the ad account. Sometimes it’s the offer, conversion rate, average order value, or margin. I’ll tell you which lever the numbers point to.
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What Our Clients Say
We are extremely pleased with the exceptional service provided by Florian, who has been handling and optimizing our Facebook campaigns. His contributions have significantly improved our marketing efforts and we would highly recommend his services to anyone seeking an expert in Facebook campaign management.
CARE24 GMBH
Working with Florian has been very effective and impactful. He managed our Facebook and Instagram advertising in Germany, aimed at enrolling patients into clinical trials. Florian oversaw the day-to-day optimizations of our campaigns, and ensured ongoing performance analysis, feedback on findings and suggestions for improvements. Florian has helped our business grow, and has been a seamless and flexible extension of our Campaigning department.
James Lind Institute
Amazing job setting up a structure for our Facebook Ads Campaigns and the communication was outstanding and he even gave us really good feedback that was outside of the scope of the task. 5* all round World-class! Give Florian all the resources required and he will always get the job done & over-deliver. I’d recommend without any hesitation!
Meydan Hotel, Dubai
04.
About Florian
I’m Florian Coman. I’ve worked in advertising since 2001 and managed Google and Meta campaigns since 2013. My work spans ecommerce, lead generation, and digital products. When we work together, you speak with the person reviewing the account and making the recommendations.
I combine hands-on campaign management with a close look at the numbers behind the business.
How I work
Understand the economics
I start with customer value, margin, conversion rate, and acquisition cost to establish what paid growth can support.
Run and improve campaigns
I build and manage campaigns, check tracking, and test what can improve the quality and cost of acquisition.
Decide what to scale
I compare campaign results with the business numbers before recommending more spend.
Explore AdsMath
Find out whether your current acquisition numbers support profitable growth, and where the next improvement could come from.
See how the AdsMath Review works →
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